Geo-fencing: Definition: Geo-fencing is a location-based marketing strategy that uses GPS or RFID technology to create virtual boundaries, triggering targeted advertisements or actions when users enter or exit the defined area. Users may search for “geo-fencing definition,” “how to use geo-fencing,” or “importance of geo-fencing” to find the definition.
Related terms: Location-based marketing, Proximity marketing, Geo-targeting.
Geo-targeting: Definition: Geo-targeting is the practice of delivering content or advertisements to users based on their geographic location, helping businesses reach local audiences more effectively. Users may search for “geo-targeting definition,” “how to use geo-targeting,” or “importance of geo-targeting” to find the definition.
Related terms: Location-based marketing, Geographic targeting, Local advertising.
Google Ads: Definition: Google Ads is an online advertising platform by Google that allows businesses to create ads that appear on Google search results and other Google properties, targeting specific keywords and audiences. Users may search for “Google Ads definition,” “how to use Google Ads,” or “importance of Google Ads” to find the definition.
Related terms: PPC advertising, SEM, Google advertising.
Google Business Profile (GBP): Definition: Google Business Profile (formerly Google My Business) is a free tool that allows businesses to manage their online presence on Google, including search and maps. Users may search for “Google Business Profile definition,” “how to optimize Google Business Profile,” or “importance of Google Business Profile” to find the definition.
Related terms: Local SEO, Google My Business, Business listing.
Google Maps data: Definition: Google Maps data refers to the information used by Google Maps to display locations, routes, and business details, which can be optimized for local search visibility. Users may search for “Google Maps data definition,” “how to optimize Google Maps data,” or “importance of Google Maps data” to find the definition.
Related terms: Map data, Location information, Local search.
Google Search Console (GSC): Definition: Google Search Console (GSC) is a free tool provided by Google that helps website owners monitor, maintain, and troubleshoot their site’s presence in Google search results. Users may search for “Google Search Console definition,” “how to use Google Search Console,” or “importance of Google Search Console” to find the definition.
Related terms: Webmaster tools, SEO tools, Search analytics.
GSC data: Definition: GSC data refers to the information and metrics provided by Google Search Console, such as search performance, indexing status, and crawl errors. Users may search for “GSC data definition,” “how to analyze GSC data,” or “importance of GSC data” to find the definition.
Related terms: Search analytics, SEO metrics, Webmaster tools.